Two things
we'd switch on
next
Neither of these is running at Bakery Lemus. No text goes out when a call rings out. Nobody is asked for a review. This page is a proposal, and everything on it is written in the conditional on purpose.
Both are things DEX Builds can turn on for a shop that wants them turned on. What follows is what each one would actually do, no more than that, so nothing on the day it goes live comes as a surprise.
Ninety-one hours a week
One phone number
No online ordering, no app
242 Google reviews · rated 4.5
Neither idea below is switched on
The call that
rings out at
seven forty
The morning is when a bakery is busiest and least able to get to a phone. Trays are coming out, the case is being filled, and both hands are in something. The call that comes in then could be anything, a cake for Saturday, a tray of pan dulce for an office, somebody asking whether the tres leches is in today. Whichever it is, it is worth more than a doughnut over the counter.
We don't know what happens to those calls now, whether the line has a voicemail on it, or whether anyone gets to it. What we can say is what this preview does: it tells people to call. There is no online ordering and no app, so that number is the only way in. A call that rings out is the whole of the loss.
What missed-call text-back does
When a call rings out, an automatic text goes to that number within seconds: sorry we missed you, what can we help with? The conversation carries on by text. The caller doesn't have to ring back. Whoever is at the counter answers when they have a hand free, and by then they can already see what the person wanted.
Incoming · rang out7:40 AM
Six rings, nobody free. The number is withheld for this demonstration.
Bakery Lemus → caller7:40 AM
Sorry we missed you. This is Bakery Lemus on English Ave. What can we help with? You can just reply to this message.
Sent automaticallyCaller → Bakery Lemus7:41 AM
Hi! Do you do a tres leches for Saturday? Would need one big enough for about twenty people.
Bakery Lemus → caller8:11 AM
We do. Rush is over. Call the shop now or come by and we'll get Saturday written down.
Only the first message out is automatic. Everything after it is somebody at the shop, typing when they have a minute. Nothing here is live: no text goes out today, because none of this is switched on.
242 people wrote something. Nobody asked them to.
The reviews are the reason this preview exists at all. There was no website to copy from, so the first page was written out of what customers had already put on Google: Katie Allee's strawberry cake, so beautiful she forgot to ask what kind it was. The tres leches. The bolillos that go hard if you leave them out too long.
Those customers wrote the menu. Nobody ever asked them to.
A 4.5 with 242 behind it still works. It just doesn't grow on its own. The reviews that would have come in this month were never asked for, because there is nothing at the shop that asks.
- Newest review we can see
- 10 months ago
- Then
- 1 year ago
- Then
- 2 years ago
- Oldest of the four
- 4 years ago
Four reviews are what the listing shows us. There are 242 in total, and we can't see the dates on the rest.
What a review engine does
After a visit, a request goes out on its own, by text or by email, asking for a Google review. Before it asks, it checks how the visit went. Somebody who wasn't happy is not pushed toward a public review; that one goes to Gerardo instead, privately, while it can still be put right.
What counts as a visit at a bakery counter is the part we'd work out with you. There's no booking list here and nothing to order online, so the trigger isn't obvious, and we're not going to invent one in a preview. That's the same fifteen-minute phone call that fills in the prices.
Our price column is blank too
Every price on the case page is blank on purpose. Lemus doesn't post prices anywhere we could find them, and we weren't going to put a number on somebody else's bread.
The same rule applies to us. Which of these two you'd want, and how much of either, changes what it costs. Putting a figure on this page before that conversation would be guessing, and guessing is the one thing this preview has refused to do from the first line of it.
So: read what they do, decide whether either is worth having, and the number comes out of the same call that fills in the menu.
Blank for the same reason as the bread. Neither line is running today; both are things that can be switched on, and neither has a number on it until somebody has asked what the shop actually needs.